First of all, any campaign ad I'm involved with has to be, on the surface anyway, positive. However, I'm aware that, by presenting my candidate as positive, I'm implying that his opponent is lacking in some way. So be it.
My ad would feature people who have overcome poverty and/or disability because they were supported in some way by government programs which comprise the "safety net." There could be a person who is the first in her family to exit poverty through educational grants. Or someone who received treatment for a disabling condition (physical or mental) through Medicaid and is now an independent, contributing (tax paying!) member of society. It would be good if the featured person is someone viewers would recognize. The background music? No question: "Lean on Me," though not Bill Withers' version, something more upbeat, say the one by the "Glee" cast or even the USC Trojans' attempt. Nah, I'll go with the former, though the latter is fun to watch.
The point of the ad would be to get viewers feeling good about helping others, to celebrate the successes we, as a nation, can create if we are willing to assist those who are less fortunate. There are those who, by characterizing the poor as lazy, unmotivated, and chronically dependent, excuse themselves from having to help.
I'd like my ad to begin to decrease their numbers.
The theme of my ad is well described by poet and activist Anitra L. Freeman, who benefitted from government assistance during the time her mental illness caused her to become homeless:
"Do you believe that human beings are interdependent on each other: that we are not only nobler, but wiser, when we help each other out over rough spots? Or do you believe that the human race is stronger when people who can not make it through rough spots on their own are allowed to die? Do you believe that each of us is the beneficiary of countless good things we did not create and gifts we did not earn: electricity, medical hygiene, computer technology, the printing press, to name a few? Or do you believe that you are entirely a "self-made person"? Do you believe that government is a social compact to keep us off each other's backs, or a social compact to care for each other?"
No comments:
Post a Comment